CULTURAL RESEARCH
Strategic reading of culture, market, audiences, styles and communities to spot real opportunities for relevance.
A culture - first creative company
PELONIO GROUP™
For over 20 years, we’ve worked close to the people, ideas and creative scenes shaping what comes next. Being part of these worlds means we see things as they emerge and understand when — and how — a brand can become part of them.
Strategic reading of culture, market, audiences, styles and communities to spot real opportunities for relevance.
Expressive definition of the brand to turn its positioning into a clear, differentiated and culturally relevant narrative.
Creative, visual and conceptual development of brand projects, from idea to final expression.
Construction of visibility, influence and credibility for the brand through media, talent, communities, collaborations and cultural relations.
End-to-end production of experiences, activations and special projects that turn creative strategy into reality.